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While 2020 wasn’t great from most perspectives, it was a banner year for digital marketing. As consumers hunkered down at home, they spent more time and money online.
Do not expect digital marketing to lose its value in 2021. Shopping habits are sticky. Even as consumers venture out more as the pandemic recedes, they’ll continue to log on.
Your marketing investments need to reflect market realities. Make sure your digital marketing game is where it needs to be to compete in 2021:
1. Outsource what’s outside your specialty