$37 ‘Freezer’ dress with built-in cooling technology has Amazon shoppers obsessed: ‘Ladies, this is it!’

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You'll never meet a dress that keeps you cooler than this one. (Photos: Amazon)
You’ll never meet a dress that keeps you cooler than this one. (Photos: Amazon)

We all love a breezy dress—it catches the wind just at the moment you thought you’d break out in a sweat, cooling you down and reminding you why summer rules. Plus, throw one on and you have an instant outfit that took zero effort. What could be better than that? A dress with built-in cooling technology—that’s what. 

The Freezer III dress by Columbia Sportswear starts at just $37.50, and Amazon shoppers are loving it. The No. 1 best-seller in ‘women’s recreational dresses,’ it features a universally flattering swing-cut silhouette and is made from UVA and UVB-blocking wicking material that pulls moisture away from the body, keeping you cool, dry and comfy. It comes in a variety of colors and patterns and sizes XS to 3X. Here’s what shoppers have to say.

Accentuates the good stuff

This 'Dolphin Vacay Vibes' print is $37.50. (Photo: Amazon)
This ‘Dolphin Vacay Vibes’ print is $37.50. (Photo: Amazon)

“It really IS that great!,” writes a rave reviewer. “I read the stellar reviews and was thinking to myself, ‘yeah…well not on this saggy, lumpy body…’ but decided to try anyway. I mean, really, if a dress can transform a sad old boomer into a gleeful supermodel, it’s got to be somehow magical or has supernatural powers of some sort, right?! But seriously folks, this Columbia dress has a cut that is a magical formula to somehow look great on a wide variety of sizes and shapes! I’m 5’7″ tall, wear a 14 to 16 blouse (38DD) and have a belly. When I put this dress on, I could not believe how great it looked! I bought the XL and it’s a perfect fit. No gaping armholes, no saggy neckline, no pulling across the hips. It just sort of floats past the uglies, not clinging to and accentuating them. It’s a modest length, super lightweight but not see-through. Can be dressed up or down. So buy one already! Everyone deserves to feel this stunning!”


The black version, $50, looks adorable with sneakers. (Photo: Amazon)
The black version, $50, looks adorable with sneakers. (Photo: Amazon)

Those going for a chic and simple look will love this dress—especially in black. “A perfect multipurpose dress for the minimalist woman,” writes a happy shopper. “I have looked high and low for a great basic dress that packs down to nothing, can be dressed up or down, is not too short, I can wear my usual bra with, is flattering and comfortable. LADIES, THIS IS IT.”

Keeps you cool

The 'Stormy Blue Waterbrush' style is $50. (Photo: Amazon)
The ‘Stormy Blue Waterbrush’ style is $50. (Photo: Amazon)

Another reviewer vouches for its cooling technology after taking it on a trip to a warm locale. “I took this dress on a two-week trip to Sri Lanka, and it was exactly what I needed. The fabric is very cool and comfortable, and it feels like you’re barely wearing anything,” they write. “Perfect for hot and humid weather. I wear it at home often as well in the hot weather, and it’s the perfect thing to throw on when you want to be cool and look slightly put together.”

“I will always hike in a dress from now on,” adds another five-star reviewer. “I backpacked in hot western Colorado for a week. Because we were going ultralight, I wore this dress every day. Even though I could only wash it with water, it did not smell. It was comfortable and breathable. I didn’t have to worry about pants chafing. I also used this dress hiking when it was much colder. I put on some tights and a sweatshirt and it was cute for hiking through town and comfortable when we got to the mountain.”

Shop it: Columbia Women’s Freezer III Dress, from $37.50, amazon.com

The reviews quoted above reflect the most recent versions at the time of publication.

More from Yahoo Lifestyle:

• Amazon’s best-selling dress is on sale for $29: ‘This made me feel comfortable in a dress for once’

• Amazon shoppers can’t get enough of this cult-fave $17 cooling mask

• Sexy $20 bike shorts are trending on Amazon — and celebrities are loving this look

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