4 years later, and ‘Pokémon Go’ players have spent nearly $4 billion on the wildly popular smartphone game

Players look at their phones during a “Pokemon Go” event at Memorial Stadium in Lincoln, Neb., Thursday, July 14, 2016. Nebraska Athletic Department officials opened Memorial Stadium for two hours Thursday to accommodate “Pokemon Go” players eager to capture animated monsters at the venerated field.

AP Photo/Nati Harnik

  • Just over four years ago, “Pokémon Go” launched for smartphones and sparked a worldwide phenomenon.
  • With tens of millions of players around the world, “Pokémon Go” has been a smash-hit success: Players have spent nearly $4 billion on the game across the last four years, according to Sensor Tower data.
  • As the years have gone on, player spending has actually increased — 2019 was the game’s biggest year since launch, with nearly $1 billion spent.
  • Visit Business Insider’s homepage for more stories.

In July 2016, “Pokémon Go” sparked a worldwide event: Millions of people all over the world were suddenly outside in droves, capturing Pokémon.

As the years have gone on, that all-encompassing level of interest has dissipated. But millions of people are still actively playing “Pokémon Go,” and those millions of players have continued spending money on the free-to-play smartphone game.

As of this July, “Pokémon Go” players have spent nearly approximately $3.6 billion, according to mobile analytics firm Sensor Tower.

Pokemon Go
Pokemon Go

REUTERS/Mark Kauzlarich

Perhaps more impressive: 2019 was the game’s biggest year yet with just shy of $1 billion spent.

Despite costing nothing to play, “Pokémon Go” makes money by charging players for in-game items. Those items can be earned by playing the game, but some players instead choose to purchase them with real money.

It’s those optional purchases that drove nearly $4 billion in sales across the last four years — players buying Poké balls, and other consumable items.

Got a tip? Contact Business Insider senior correspondent Ben Gilbert via email ([email protected]), or Twitter DM (@realbengilbert). We can keep sources anonymous. Use a non-work device to reach out. PR pitches by email only, please.

Read the original article on Business Insider

Next Post

Amazon to test Dash Cart, a smart grocery shopping cart that sees what you buy – TechCrunch

Wed Jul 15 , 2020
Amazon today introduced the latest in smart store tech with the introduction of the Amazon Dash Cart, a grocery store shopping cart that identifies then charges you for the items you place inside its basket. The cart will first be made available at the Amazon grocery store opening in Woodland […]
Amazon to test Dash Cart, a smart grocery shopping cart that sees what you buy – TechCrunch

You May Like


muryou-erogazou.net provide by The top global media Technology, Gadget, Website, SEO, Internet Marketing,Digital marketing.