AP Photo/Nati Harnik
- Just over four years ago, “Pokémon Go” launched for smartphones and sparked a worldwide phenomenon.
- With tens of millions of players around the world, “Pokémon Go” has been a smash-hit success: Players have spent nearly $4 billion on the game across the last four years, according to Sensor Tower data.
- As the years have gone on, player spending has actually increased — 2019 was the game’s biggest year since launch, with nearly $1 billion spent.
- Visit Business Insider’s homepage for more stories.
In July 2016, “Pokémon Go” sparked a worldwide event: Millions of people all over the world were suddenly outside in droves, capturing Pokémon.
As the years have gone on, that all-encompassing level of interest has dissipated. But millions of people are still actively playing “Pokémon Go,” and those millions of players have continued spending money on the free-to-play smartphone game.
As of this July, “Pokémon Go” players have spent nearly approximately $3.6 billion, according to mobile analytics firm Sensor Tower.
Perhaps more impressive: 2019 was the game’s biggest year yet with just shy of $1 billion spent.
Despite costing nothing to play, “Pokémon Go” makes money by charging players for in-game items. Those items can be earned by playing the game, but some players instead choose to purchase them with real money.
It’s those optional purchases that drove nearly $4 billion in sales across the last four years — players buying Poké balls, and other consumable items.
Got a tip? Contact Business Insider senior correspondent Ben Gilbert via email ([email protected]), or Twitter DM (@realbengilbert). We can keep sources anonymous. Use a non-work device to reach out. PR pitches by email only, please.
Read the original article on Business Insider