Ads on the Shopify App Store launched in February 2020 to provide a new way for app developers to accelerate their business growth by directly advertising to merchants looking for apps. For those taking advantage of this new channel, learning how to optimize ads in the Shopify App Store is the key to finding success.
In this article, we discuss the different considerations to take into account when planning an ad campaign for the Shopify App Store.
How ads work
Before we dive in, let’s take a quick refresher on how ads in the Shopify App Store work.