CHICAGO — While very few people go into the drycleaning industry to tackle the issue of digital marketing, those who do embrace these efforts have an advantage over those who dismiss the practice as “not practical for them.”

This was the message of Donna Botti, president of Delos, Inc. during her recent webinar presentation “Get More Customers and Clients in 2024 with a Digital Marketing Success Plan,” hosted by the National Federation of Independent Business (NFIB).

In Part 1 of this series, we listed some of the digital marketing trends that Botti sees coming in 2024, as well as the

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The Gist

  • “Lazy girl” strategy. Embrace a lazy girl approach for efficiency, focusing on impactful actions over quantity.
  • Strategic tools usage. Invest in tools and training wisely, balancing technology with human expertise for optimal results.
  • Cutting excesses. Regularly assess and eliminate ineffective strategies, focusing on data-driven decisions for marketing success.

As marketers, we’re constantly pushed to do more with less. Now more than ever, an uncertain economy, layoffs and an inability to backfill vacant positions has many marketing teams struggling to keep pace. The pressure to deliver, combined with the lack of resources to do our best work, has many

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To have a successful business, you need a well-thought-out marketing plan to promote your products or services. Although making a few social media posts or blasting a few promotional emails may seem simple enough, disjointed marketing efforts not only confuse your target audience, but can ultimately harm your business. 

What is a marketing plan?

A marketing plan is a strategic road map for how you communicate (online and offline) with your target audience to successfully promote your products or services. Depending on your goal, marketing plans can be extremely basic or highly detailed.

According to Molly Maple Bryant, vice president

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Digital marketing is the cornerstone of marketing in the 21st century. As social media evolves, search engines become smarter, and the internet becomes more integrated into our daily lives, it is crucial for businesses to stay on top of the hottest digital marketing trends.

“Marketing is largely a digital field,” expressed Natalia Kuvelas, Marketing Manager of Custom Goods. “Consistent social media engagement, a functional and optimized website, and targeted ads are the key to making your business known in the digital age.”

With 2024 underway, here is a review of the digital marketing strategies that have been

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The digital marketing ecosystem is full of trends that flicker and fizzle faster than your Instagram stories. Mention Vine to a Gen Z colleague and see what happens.

It takes a discerning marketer to know where their brand should invest time and resources. Here is a roundup of the top social media opportunities where brands will confidently see momentum in 2024.

1. Artificial intelligence as a collaborator

2023 claimed to be the year of AI, but few marketers did more than play with early edition tools. 2024 is poised to be the year of properly putting AI to work, particularly

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With a tough retail environment continuing unabated throughout 2023 and on-sale promotions becoming almost BAU for many, the average CEO could ask their CMO if planning themed sales weeks, like Cyber Week, are still needed at all going into 2024.

Based on data from the most recent 2023 Black Friday and Cyber Monday promotions, the answer is a resounding yes. According to Abode Analytics, online sales for Cyber Week, including the five days from Thanksgiving, were up 7.8% compared to last year – with $12.4 billion in e-commerce sales on Cyber Monday alone.

For many brands, paid

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