Storytelling has been a crucial part of human communication since the beginning of time. Our ancestors passed on knowledge, wisdom, and beliefs through stories told orally, etched on cave walls, or written down in books. The power of storytelling lies in its ability to engage, inspire, and move people on an emotional level. It can be a potent tool for communicating complex ideas, especially when facts and figures fail to capture the attention of your audience. In this blog post, we will explore how storytelling can assist in communicating ideas.

  1. Storytelling creates an emotional connection

When we hear a story,


How To Rank On YouTube And Google Page One Listen to this article

YouTube And Google Page One Video Rank Step By Step!

Although it is possible to rank a video on YouTube and Google page one, position one super-fast. But there are rules, guidelines, and more importantly, tools. There are 3 (free) browser extensions you will need to install along with some other suggested SEO must-have tools.

This will simplify how to rank on YouTube and Google page one Position one. But you will also need a free design software tool to create high-definition YouTube video thumbnails (And Even HD Videos). Therefore,


In my marketing presentation last week at the Water Quality Association (WQA) conference in Las Vegas, when I was discussing the newest forms of content, I mentioned the popularity of Listicles. Pretty much, everyone in the audience said “what’s a listicle”?”

A listicle is a piece of writing or other content presented wholly or partly in the form of a list. Some listicles are totally in list form; others are fleshed out with additional information that relates to each item.

There are 4 basic types of Listicles

Informational Listicles

These types of listicles present information in an easy-to-read list form.


Appearing at the top of Google search results is crucial for businesses to reach their target audience and drive success. Being seen on Google increases your brand visibility, attracts more potential customers, and boosts your online credibility. However, the competition to rank high on Google is fierce, making it essential for businesses to have a strong Google Ads strategy.

By understanding your target audience, setting clear objectives, and harnessing the power of expert bidding techniques, you’ll be able to reach new heights in your ad performance. The right mix of strategic keywords, laser-focused ad targeting, and smart budget management will

Marketing In A Recession: How To Weather The Storm

By all accounts we’re standing by a cliff-edge, about to head into a global economic recession. It’s no surprise that businesses are looking for ways to mitigate the impending damage.

For most, that manifests as a choice between either reducing costs, or increasing efficiencies. And this is where most small business owners get it wrong.

In times of trouble, for many businesses marketing is the first thing to get cut – as well as the last thing to return.

But why would an erstwhile savvy business person do such a thing? To sever a mechanism so essential to the value


Within a year of taking the CEO role at Spark Foundry, Imogen Hewitt took this media agency to the top of the 2020 new business rankings in Australia after just one year in the CEO role. She has spent the last two decades learning, honing and learning more in full-service media and creative agencies in Australia and South-East Asia. Holding varied positions with roles across media, digital, creative, brand and agency management. This diverse background has fostered the ability to think across disciplines and channels. To bring a hybrid strategic point of view to the tasks and challenges of communications


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