When tasked to write an article on Digital Marketing Trends, I thought it needed a fresh approach to represent the changes we are experiencing from generative AI.

So, in the spirit of current trends, I decided to create an A/B test of my insights versus the responses generated by ChatGPT.

I was curious to see what ChatGPT would produce when I asked it to “write an article about the top 10 digital marketing trends for 2023 in the style of Greg Jarboe.”

The answers it generated are below in italics, and my analysis and evaluation are in regular text.


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As content writers, our right-sided brains hate math. Back in school, we dreaded when teachers asked us to show our work behind the answer to a problem.

165 Powerful Digital Marketing Statistics for 2023165 Powerful Digital Marketing Statistics for 2023

Back in the day, we probably would have tried the same trick above. But while we still hate math, we now understand the reason behind always having to show our work: We needed to have the “why” backing how we got to a particular point.

The same goes for digital marketing. Do you know the true reasons why you’re implementing one marketing strategy over another? Our job today is to “show your work”

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In 2019, I wrote the “9-Step Guide to Building a Comprehensive Digital Marketing Strategy,” which to this day remains the most-read piece of content I’ve ever written. “Not too shabby,” I say to myself while brushing my shoulders off.

That being said, we’re quickly approaching the five-year mark since that blog came out, which has me wondering…what has changed? What’s the same? And most importantly, how can I help you level-up your digital strategy going into the new year? 

For legal marketers and lawyers, digital marketing is no longer simply “nice-to-have.” It is the cornerstone of your firm’s

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Too many businesses go into social media marketing on an ad hoc basis. They know they should create some marketing strategies for social media, but don’t really understand what they should do. Some firms just give access to the company’s social accounts to some junior staff members – merely because they are young, so should know all about social media. However, we are well past a social strategy of post and hope. All businesses need to create a social media marketing strategy and operate the business social accounts in a thoughtful, measured way.

Firms can’t ignore social media strategies, however.

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Celebrating the women who are revolutionizing marketing today

You don’t have to look far to recognize the cultural impact and change women are leading in 2023. Women supporting women-led artists like Taylor Swift and Beyoncé are uplifting entire cities’ economies. The “Barbie” movie has become the highest-grossing film of 2023, as well as the highest-grossing film by a female director of all time, in part fueled by the vast, powerful and relatable marketing campaign that accompanied it.

Women have also faced numerous challenges in the marketing industry this year, especially when striving to rise to the top. Global data provided by LinkedIn shows women account for nearly 42%

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The Gist

  • Strategic vision. Personalization in digital marketing thrives when there’s a well-defined conceptual model, emphasizing stages, offers and conditions.
  • Decisioning gap. McKinsey’s 4 D’s framework lacks practical guidance on the “Decisioning” aspect, which is pivotal for personalization scalability.
  • Continuous evolution. A personalization strategy is never static; as more data and insights are gathered, the conceptual model must adapt and evolve.

“Begin with the end in mind, with a vision and blueprint of the desired result,” as emphasized in the timeless wisdom of Stephen Covey’s “The 7 Habits of Highly Effective People,” has resonated with me for years.

This principle

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