The Gist Strategic vision. Personalization in digital marketing thrives when there’s a well-defined conceptual model, emphasizing stages, offers and conditions. Decisioning gap. McKinsey’s 4 D’s framework lacks practical guidance on the “Decisioning” aspect, which is pivotal for personalization scalability. Continuous evolution. A personalization strategy is never static; as more data […]

We are in a time where digital media has clearly replaced many traditional forms of marketing that worked in the past. eMarketer reports that digital overtook TV ad spending at the end of 2016. Companies can no longer ignore the need for a digital and social media marketing strategy. Digital […]

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