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PARIS — The historic jewelry houses of Place Vendôme are famous for weathering crises over the decades, and they weren’t about to allow the coronavirus pandemic to keep them from introducing fresh, high-end finery to the world during the traditional July presentations in Paris.
Emerging from a lockdown slumber, the Place Vendôme drew editors back to the gilded salons of Chaumet and Boucheron, while Cartier went virtual, hosting Zoom calls and a video from the Grand Palais.
The trio of French luxury houses had distinct propositions as they sought to push the
