Marketing Podcast with Mark Shekter

The Eight Steps For Creative BrillianceIn this episode of the Duct Tape Marketing Podcast, I interview Mark Shekter. He is a Best-Selling Author, Keynote Speaker, and original thinker. He pioneered a new system of creative thinking that empowers Start-Ups to Fortune 500 clients to build robust and sustainable enterprises while reshaping corporate cultures for unlimited innovation and growth. 

In his new book: Think8: 8 Steps to Ignite Your Creative Genius in Business, Career, & Life, Mark shares his proven method for unlocking creativity previously only available to his global Think8 clients.


Key Takeaway:

When individuals focus on their


Nonprofits may have different goals than traditional brands, but when it comes to content marketing their objectives aren’t as different as you might think. In fact, nonprofit content marketing drives revenue, brand visibility, and engagement much like it does in the for-profit world.

While nonprofits aren’t looking to make sales, they still must communicate a need and drive their audience to act. In some ways this task is more challenging for nonprofits because they aren’t offering a product or service in exchange. Instead, they are entirely reliant on their content and messaging to achieve results.

The good news is that


A good email newsletter can be the lifeblood of your business. Many successful businesses prioritize email marketing, and for good reason: Email yields an astounding $43 ROI on every $1 spent.

The best email newsletters aren’t sales. Rather, they provide value that helps subscribers solve problems, improve their lives and achieve their goals. If you can do that, sales will follow. Here are four ways to craft a winning email newsletter that nurtures sales, complete with examples.

1. Foster trust and establish expertise

Forget the sales pitch. Instead, craft compelling newsletter content that fosters trust and establishes your expertise. Offer

AI generator

Artificial Intelligence has revolutionized the way we create and generate content. An AI generator is a computer program that uses machine learning algorithms to produce various forms of content, including text, images, and even music.

In this article, we will explore the different kinds of AI generators available in the market today.

AI text generators are AI-powered software that can create original written content automatically. These generators use natural language processing (NLP) techniques to analyze existing text data and learn patterns and structures of language. Once the software has learned the rules of language, it can generate new content based


If you are running a website, there are most likely going to be plenty of images there.

While image-specific SEO is very-well explained in a few detailed guides, let’s try to create a very simple and easily-organized guide to using images properly:

1. Free Images You *Can* Use

First things first: let’s see where you can find free-to-use images online. That’s a popular misconception that you can actually use any image you find online as long as you credit the source.

Mind that you can only re-use images with a certain license:

The two popular (and most effective) sources of


Users of Universal Analytics have until July 1, 2024, to export their data, Google said yesterday. UA will stop collecting data on July 1 of this year. The company will also automatically make Google Analytics 4 properties for those on UA who haven’t created them yet. 

Dig deeper: Redefine success: Getting started with Google Analytics 4

Google had previously said users would have at least six months to export data.


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