Could Samsung’s wild new smartphone destroy Apple’s iPhone Fold?

While Apple might be keeping us waiting (and guessing) when it comes to its much-rumoured folding smartphone, Samsung is playing by a different set of rules. The company is shouting from the rooftops about how the future of smartphones might unfold – and its latest concept is pretty cool indeed.

Samsung’s S-Foldable is a ‘bi-folding’ concept – as in, it folds in two places (why yes, like an ‘S’). The amorphous smartphone has three different screen sizes, and could be a game-changer for multi-tasking creatives. If the below video is anything to go by, it could become the first foldable (yet alone triple-foldable) to hit our best camera phones list.

The video, shared as part of Display Week 2021, reveals a few fancy concepts including a 17-inch foldable laptop/tablet, as well as the company’s new under-display camera tech. But the most compelling is the S-Foldable. Samsung has shared little information about the device itself, other than the fact that it features an OLED display. 

But while the gadget looks exciting, let’s not forget – folding phones haven’t exactly had the most auspicious start. Samsung’s own Galaxy fold turned out to be somewhat crack-prone, and foldables as a whole haven’t exactly taken off yet. Perhaps it’s no wonder Apple is biding its time.