Ikea’s Iconic Blue Bag Is the Gift That Keeps on Giving



Office: Ogilvy New York 

Chief creative officer: Menno Kluin 

Creative director: Sho Matsuzaki 

Creative director: Fanny Josefsson 

Senior copywriter: Peter MacInnis 

Senior art director: Woo Jae Yoon 

Head of production, North America: George Sholley 

Executive producer: Jack Patrick 

Senior producer: Judy Anekal 

Executive producer, music: Michael Freeman 

Managing director: Joan Voltz 

Executive group director: Tillie Fell 

Account executive: Amanda Maddox 

Business affairs manager: Deborah Steeg 


Office: IKEA U.S. 

Country marketing manager: Shideh Hashemi 

External communications manager: Christine Whitehawk 

External communications specialist: Cara Cordrey 

U.S. interior design leader: Barry Reidy 

U.S. interior design leader: Jessica Ochoa 

U.S. interior design leader: Erik Smith  

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