NEW YORK: Critical Mention has today announced that it will become part of Onclusive, a newly formed global partner for PR and communications success. The move combines Critical Mention’s media monitoring and media contact database tools with Onclusive’s suite of market-leading global media monitoring, measurement and management solutions.
Onclusive was formed at the start of this year following the merger of Kantar’s Reputation Intelligence business, PRgloo and the legacy Onclusive business.
Critical Mention’s existing clients can continue to access their products and services as usual. Soon, clients will be able to benefit from the wider Onclusive offer.
Commenting on today’s acquisition, CEO at Onclusive, Manuel Moerbach said: “We are delighted to bring on board Critical Mention at this exciting point in our journey, integrating their technology and expertise into our business. This acquisition reinforces our mission, to work closely with our clients as we strive to deliver the world’s most respected media intelligence service. We are constantly seeking opportunities to build upon and improve the service we offer to PR and Communications professionals around the world.”
Don Yount, CEO at Critical Mention added: “My job at Critical Mention always came down to unleashing the talents of our team members, who, in turn, unleashed the potential in our platform. They created tremendous value for our shareholders, for our customers and for themselves. From the start, I believed that we would one day join forces with the ideal strategic partner with whom we could multiply that value. It is hard to imagine a better strategic fit than Onclusive.”
Onclusive is owned by technology investor Symphony Technology Group (STG). This acquisition was advised by Canaccord Genuity LLC and Paul Hastings. Support for the transaction was also provided by Main Street Capital Corporation and Stellus Capital Management. Oaklins DeSilva & Phillips, LLC served as the exclusive financial adviser to Critical Mention and Pryor Cashman LLP served as legal counsel.
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