- “Lazy girl” strategy. Embrace a lazy girl approach for efficiency, focusing on impactful actions over quantity.
- Strategic tools usage. Invest in tools and training wisely, balancing technology with human expertise for optimal results.
- Cutting excesses. Regularly assess and eliminate ineffective strategies, focusing on data-driven decisions for marketing success.
As marketers, we’re constantly pushed to do more with less. Now more than ever, an uncertain economy, layoffs and an inability to backfill vacant positions has many marketing teams struggling to keep pace. The pressure to deliver, combined with the lack of resources to do our best work, has many