Galvan is looking for a dynamic, experienced, and self-motivated Senior (Digital) Marketing Manager to lead daily global marketing operations with a strong focus on digital marketing. You will be responsible for the development and execution of the company’s multi-channel marketing strategy, from both a brand building and commercial perspective. You will report to the Head of Marketing and will work closely with the Design, PR, and Sales departments. This is a hands-on role where excellent conceptual and technical as well as organizational and time management skills are as essential as experience.
Key Responsibilities
- Develop cross-channel marketing strategy together with Marketing leadership
- Oversee, manage and execute daily marketing operations across all touch points, working in close communication with the PR, Sales and Creative departments
- Oversee and maintain marketing calendar
- Plan and manage Galvan’s owned channels; lead on daily decision making for content selection and campaign execution
- Expand Galvan’s CRM activities and create a cross-channel experience for returning customers
- Ensure cohesive messaging throughout all communication touchpoints including weekly newsletters, social media, and e-commerce
- Plan and oversee Galvan’s performance marketing activities (paid search & paid social)
- Lead Galvan’s agency relationships and ensure effective use of budget
- Build and manage rolling marketing reporting together with the Finance department
- Produce creative briefs for content creation; work with the Creative department to ensure all assets are delivered on time and within budget; ensure assets remain on brand and meet quality standards
- Respond to sales performance on Galvan’s owned channels and develop promotional activities “on the fly” to boost direct sales where required
- Lead Galvan’s social media activities and supervise state-of-the-art community management
- Work with the PR department on social media influencer strategy and community building
- Keep informed on all industry news, key influencers, technical innovations and best practices
Qualifications:
- Bachelor’s Degree with minimum 6 years of relevant experience in the field of digital luxury marketing and ecommerce, ideally with an upcoming fashion brand, marketing agency or online retailer
- Proven track record of excellent cross-channel campaign design and execution, resulting in swift growth of direct sales and brand recognition
- Strong skills in performance marketing and deep knowledge of key platforms for paid social and paid search as well as technical campaign setup and monitoring
- Keen understanding of luxury marketing content and aesthetics
- Experience with Shopify Plus and automated marketing & CRM suites (like Omnisend)
- Advanced skills in budget allocation and marketing controlling
- Deep knowledge and proven track record in data-driven social media & influencer marketing
- Proven leadership experience (you will manage a small team)
- Ability to learn quickly and adapt emerging concepts and technologies to the brand’s marketing strategy
- Deep understanding of popular culture, emerging social networks, influencers and celebrities by region
- Self-starter mentality: a clear sense of initiative, ownership and accountability
- Ability to work efficiently in a high-pressure, fast paced, deadline driven environment
About the Brand
Created by women for women, Galvan was launched in 2014 with the mission to redefine eveningwear for the modern day. The London-based label represents the shared vision of four women from the worlds of fashion and contemporary art – Anna-Christin Haas, Katherine Holmgren, Carolyn Hodler and Sola Karadottir – who believed in a more cosmopolitan approach to dressing up: luxurious yet effortless pieces that are versatile enough to be styled differently and worn repeatedly. From its initial focus on eveningwear, the ready-to-wear line has broadened to cover all parts of a polished wardrobe, ranging from day-to-night separates to sleek knit dresses to modern bridal outfits.
Galvan has become a firm favorite with celebrities for their red carpet appearances. Retail locations include Notting Hill in London and SoHo in New York, while current stockists include Net-a-Porter, My Theresa, The Webster, Matchesfashion.com, Lane Crawford, Harrods, Selfridges, Saks Fifth Avenue, Neiman Marcus, Bergdorf Goodman, Fwrd.com, Moda Operandi and Tsum, amongst others.
