SMB Influencer John Lawson Shares The Five Digital Marketing Trends to Look Out for in 2021

“Digital marketing is made up of various components. There is also a list of things it can do for a business. These include increasing their organic traffic as well as visibility by optimization of the search engine, building a brand presence in social media, and even time-saving through marketing automation,” says John Lawson. 

Lawson is a top 50 Small Business Influencer and best-selling author. He points out that it is important for the components of digital marketing to keep evolving along with the technological advances to fit the new technologies.

Besides, Google and Facebook’s algorithms require one to be working on their digital marketing strategies regularly. Because of this, what worked in the previous years may not be effective in the coming years. Knowing that, here are some of the top digital marketing trends to look out for are:

1. Video marketing

Video marketing is no doubt one of the top trends when it comes to digital marketing currently. Most customers prefer learning about new products in short videos.

Businesses cannot afford to pass on video as a means of marketing. Other than the obvious favorite YouTube, there are plenty of ways you can increase engagement when using video marketing. You have the option of making a video post or even live broadcasting on Instagram, Facebook, or LinkedIn.

An issue that has been faced by marketers in recent years is the continuous growing shift to mobile devices. The previously used long sales pages, as well as emails, are slowly being abandoned due to how tedious reading them is, especially on small mobile screens.

A video can, however, present the same information and besides, do so in a format that will work perfectly across device and platform.

2. Influencer marketing

This involves using key leaders (like celebrities, or social media personalities who have a huge following) to advertise your brand to larger markets. An example of a good influencer is someone like John Lawson who is one of the 50 most influential individuals in SMB Marketing.

Influencer marketing is not just some passing trend. Studies show that ad spends for influencer markets is expected to top $10 billion in 2021.

3. Social messaging apps

The numbers show that messaging apps are not just for sending pictures and emojis to your loved ones.

The statistics show just how popular messaging apps are. Because of this, it makes sense for you to market your brand’s products as well as the services in social circles  where potential customers frequently hung out.

Social messaging apps also prove useful in directly messaging customers as one can personalize and also add value to the user experience. John Lawson made use of Twitter and managed to gain a massive following for selling mouse pads and bandannas in its early years and says that opportunity has only increased over the years on the various platforms.

4. Smart speakers and voice search

The continuous increase in the use of voice search has prompted companies to think again about their active digital marketing strategies in 2021. People generally expect to use the voice search feature more and more in the future. Voice search provides audio content and all the relevant information that people search for. For this reason, it plays a crucial role.

Artificial Intelligence is also getting smarter.  Therefore, the numbers of errors previously made by voice assistants such as Google and Alexa have significantly reduced.

5. Social media stories

From Snapchat’s feature of ‘my story to Instagram, Facebook, YouTube, and even Twitter, it is accurate to say that there is no longer a social media app lacking the ‘story’ feature. These stories disappear after some time. Due to this, marketers can use FOMO (the fear of missing out) in stories by:

  • Adding location tags.
  • Adding links to your social media stories.
  • Adding mentions for other brands as well as your fans.


Considering the ever-changing market sphere, having full knowledge of the expected trends before developing your digital marketing strategy is wise to do the best for your business.

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