Apple once again dominated Christmas day smartphone activations in the US, according to new data from Flurry Analytics. The data indicates that the iPhone accounted for nine of the top ten smartphone activations on Christmas day this year, although total activations were down compared to 2019.

Interestingly enough, the iPhone 11 was the most popular iPhone activated on Christmas day, followed by the iPhone XR and the iPhone 12 Pro Max. Compared to the prior 7-day average of activations, however, the iPhone XR was flat, indicating that it was not necessarily a popular gift, but that it remains a

 

A new report by Flurry Analytics states that nine of the top ten smartphones activated on Christmas Day 2020 in the United States were iPhones.

new device activations christmas day 2020 2

Christmas Day in the United States is the single greatest day for new smartphone activations, so it represents a unique opportunity to analyse consumer preferences.

The iPhone 11 was the most activated device on Christmas Day, with activations five percent higher than the trailing average of the period between December 18 and December 24. This is the second consecutive year that the ‌iPhone 11‌ has taken the top spot, followed by the iPhone XR. The

 

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