The Gist

  • Strategic vision. Personalization in digital marketing thrives when there’s a well-defined conceptual model, emphasizing stages, offers and conditions.
  • Decisioning gap. McKinsey’s 4 D’s framework lacks practical guidance on the “Decisioning” aspect, which is pivotal for personalization scalability.
  • Continuous evolution. A personalization strategy is never static; as more data and insights are gathered, the conceptual model must adapt and evolve.

“Begin with the end in mind, with a vision and blueprint of the desired result,” as emphasized in the timeless wisdom of Stephen Covey’s “The 7 Habits of Highly Effective People,” has resonated with me for years.

This principle


HONG KONG, Nov 16 (Reuters) – China’s Lenovo Group Ltd (0992.HK) on Thursday posted a 16% fall in revenue for the three months through September, meeting market expectations, as supply for personal computers (PCs) continued to outstrip demand.

Lenovo’s quarterly revenue fell 16% to $14.41 billion from the same period last year, marking the fifth consecutive quarter that the world’s largest PC maker has suffered a sales decline as it continues to digest excess inventory accumulated during the COVID-19 pandemic.

The result compared with the $14.45 billion average of seven analyst estimates compiled by LSEG.

In May, Lenovo reported 14%


Without network protocols, the modern internet would cease to exist.

Network protocols enable the exchange of information across the internet and work behind the scenes so effectively that many users don’t think twice about them or how the internet works. But it’s critical for networking professionals to know and understand protocols as the foundation of networking.

This glossary explores 12 common network protocols network engineers should be familiar with and provides information about their main functions and importance.

1. Address Resolution Protocol (ARP)

ARP translates IP addresses to MAC addresses and vice versa so LAN endpoints can communicate with


We test every phone in real-world scenarios, focusing on its features, design, performance, cameras, battery life and overall value. We document our findings in an initial review that is periodically updated when there are new software updates, or to compare it against new phones from competitors such as Apple, Samsung, Google and OnePlus.

A man holding an iPhone 14 Pro outdoors on a remote hillside Best Phone to Buy for 2023

Emergency SOS debuted on the iPhone 14 series and we got to test the feature out to see how it works.

Kevin Heinz/CNET


Photography is a major focus for most phones these days, so we take pictures and videos of various subjects in a variety of

WP Fastest Cache Plugin Exposes Over 600K+ WordPress Sites

In a recent development, the WPScan team has unearthed a significant security flaw within the widely-used WP Fastest Cache plugin. 

This vulnerability, categorized as an unauthenticated SQL injection, could potentially grant unauthorized access to sensitive data in the WordPress database.

The vulnerability, identified as CVE-2023-6063, affects versions of WP Fastest Cache lower than 1.2.2. 

Upon making this discovery during an internal review, the team at WPScan acted swiftly to inform the plugin’s development team. 

In response, the developers promptly released version 1.2.2 to address and rectify the issue.

Examining the vulnerability

The crux of the vulnerability lies in the


We are in a time where digital media has clearly replaced many traditional forms of marketing that worked in the past. eMarketer reports that digital overtook TV ad spending at the end of 2016. Companies can no longer ignore the need for a digital and social media marketing strategy. Digital marketing has the advantage of being faster, cheaper and more effective than traditional marketing. An email or social media campaign can connect a marketing message to a targeted subset of consumers for the fraction of the cost of a TV ad or print campaign.

One of the main benefits of


About provide by The top global media Technology, Gadget, Website, SEO, Internet Marketing,Digital marketing.