Buyers today want to shop with the brands and the people they trust. Cox Automotive has done a lot of work around lead quality and consumer buying signals. Here to discuss how data can be leveraged to build customer connections, is Robert Dimson, Senior Director of Client Marketing for Cox Automotive.

At a time when inventory is at its lowest, not all sales are the same. Leads might be coming in at a fast pace, but how can car dealers identify the right ones to spend their time and energy on? Many car dealers still believe that a higher volume


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