The Trump campaign’s unlikely digital marketing whiz is on the outs.
Brad Parscale made headlines for his social media savvy in 2016, a strategy still credited for giving the then-candidate a major boost by flooding social platforms, most notably Facebook, with targeted advertising. Parscale was named the Trump campaign’s digital director in 2016 and in 2018 ascended to the role of campaign manager, leading Trump’s bid for reelection.
In 2016, the Trump campaign outspent Hillary Clinton by $16 million on the platform, pushing out 5.9 million variations on ads and aggressively optimizing to replicate successes and avoid failed tactics in
