Since Google’s June announcement that Chrome would be delaying its third-party cookie phase-out, many marketers now have more time to prepare.
Following Google’s announcement, Criteo – the global technology company that provides the world’s leading Commerce Media Platform – surveyed UK marketers to uncover their attitudes towards the removal of cookies and their plans ahead of the changes set to take place in 2023.
According to the findings, marketers’ reactions to the announcement were overwhelmingly positive. A large majority (83%) reported positive feelings such as “hopeful” (37%), “determined” (23%) and even “unconcerned” (20%). A smaller proportion of respondents did express