Northwood Technical College will open its doors to students on the sites of WITC’s existing campuses in Northwest Wisconsin.

The new name and the new mascot, Blaze the Bear, are the result of a rebranding effort launched by the technical colleges’ administration.

“When we talk about branding specifically, we found that there’s declining recognition of the Indianhead to describe the region,” said John Will, WITC president. “It was creating some brand confusion for us.”

In surveying 1,500 people, he said they found Indianhead in the name made some believe it was a tribal college, and the short version — WITC

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