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It’s time to end the elaborate staged events that are essentially infomercials for new technology products.
You probably know the ones I’m talking about. Steve Jobs or the current Apple boss, Tim Cook, paces a dark stage and holds up a shiny slab of circuits to an enthralled audience. Apple on Tuesday teased a planned (virtual) event next week to do the stage-pacing thing for the latest iPads.
Mary Kay-style demonstrations for the 400th edition of an iPad are clearly not the