Artificial intelligence has taken the digital marketing world by storm. This post sheds light on how AI has impacted digital marketing, with the help of its prominent use cases.
Artificial intelligence (AI) was just an ambiguous term in the realm of digital marketing a few years ago. Today, when AI is delivering exceptional results, marketers no longer feel hesitant to embrace it.
In a survey commissioned by MemSQL, out of 1600 marketing professionals, 61{cb3fe4c54de06d7c4b8dceae281fb32e521027d1659af7adec2f427d2f5333d9} of them considered machine learning and artificial intelligence as crucial data initiatives. Another 2018 Salesforce survey revealed that an impressive 84{cb3fe4c54de06d7c4b8dceae281fb32e521027d1659af7adec2f427d2f5333d9} of marketers have already adopted
