- Strategic vision. Personalization in digital marketing thrives when there’s a well-defined conceptual model, emphasizing stages, offers and conditions.
- Decisioning gap. McKinsey’s 4 D’s framework lacks practical guidance on the “Decisioning” aspect, which is pivotal for personalization scalability.
- Continuous evolution. A personalization strategy is never static; as more data and insights are gathered, the conceptual model must adapt and evolve.
“Begin with the end in mind, with a vision and blueprint of the desired result,” as emphasized in the timeless wisdom of Stephen Covey’s “The 7 Habits of Highly Effective People,” has resonated with me for years.