The African cell phone market grew 4.6{cb3fe4c54de06d7c4b8dceae281fb32e521027d1659af7adec2f427d2f5333d9} QoQ in the fourth quarter of 2020, according to the latest data released by IDC. At the same time, sales of phones themselves grew by 7.6{cb3fe4c54de06d7c4b8dceae281fb32e521027d1659af7adec2f427d2f5333d9} QoQ, while sales of smartphones by 0.7{cb3fe4c54de06d7c4b8dceae281fb32e521027d1659af7adec2f427d2f5333d9}.
Compared to the data for the fourth quarter of 2019, sales of smartphones decreased by 5.5{cb3fe4c54de06d7c4b8dceae281fb32e521027d1659af7adec2f427d2f5333d9}, while sales of phones decreased by 8.0{cb3fe4c54de06d7c4b8dceae281fb32e521027d1659af7adec2f427d2f5333d9}. In general, the market of cell phones and smartphones in annual terms decreased by 10.0{cb3fe4c54de06d7c4b8dceae281fb32e521027d1659af7adec2f427d2f5333d9}. Analysts attribute this to the negative impact of the COVID-19 pandemic.
The smartphone market leader is Transsion, offering devices under the Tecno,
