marketing

Magnolia Communications Expands Digital Marketing Services With New Partnerships

Rodriquez July 31, 2022

VANCOUVER, British Columbia–(BUSINESS WIRE)–Magnolia Communications, an award-winning full-service B2B demand generation agency, today announces its partnerships with Terminus, ON24 and Active Campaign to provide additional digital marketing services and a 360-degree approach to its clients.

Magnolia’s digital marketing team is growing and having the best tools in the industry to execute campaigns of various sizes and goals is crucial to meeting client demands. Since Magnolia’s transition to a full-service demand generation agency, the company has onboarded several clients to Hubspot, the easy-to-use customer relationship management (CRM) tool. However, with increasing demand for marketing automation solutions, an

 

23 Best Digital Marketing Agencies In Sydney, Australia

Rodriquez July 30, 2022

If you’re looking for a digital marketing agency in Sydney, you’re in luck. There are plenty of great agencies to choose from, and each has its own strengths and specialties. So how do you choose the right one for your business?

Factors to consider when choosing the best digital marketing agency in Sydney

Here are some factors you must consider when selecting the right digital marketing agency for your business.

1. Their experience and expertise.

Make sure the agency you’re considering has experience with businesses like yours. They should understand your industry and your target market. And they should

 

Closing the Gap Between Digital Marketing Spending and Performance

Rodriquez July 29, 2022

Marketers know that digital marketing represents the future of their business. That’s why, according to the February 2022 edition of The CMO Survey, they’re happy to allocate 57% of their budgets to digital marketing activities and are planning to increase spending by another 16% in 2023.

However, the survey also found that this contribution has weakened over the past year. More than 30% of marketers who participated said that they are experiencing average-to-no returns on their investments, which could create funding difficulties in the future if they are not able to overcome this gap.

So, why are returns softening,

 

Doing Your Own Marketing Isn’t Saving Money. Here’s Why.

Rodriquez July 28, 2022

Opinions expressed by Entrepreneur contributors are their own.

Raise your hand if this is you: You hired not just one, but two, three or even four marketing agencies only to find yourself right back where you started. Every time, you’re out of thousands of dollars and building further resentment towards marketing agencies. Well … you’re definitely not alone on this one. As a whole, agencies get a bad rap for over-promising and under-delivering.

Does this thought process sound familiar?

  • Can I learn this on my own and get the same results?

  • Can THIS agency drive the results the last one

 

Digital marketing skills are in demand

Rodriquez July 26, 2022

Digital marketers and their related skillsets are among top trending skills in the US.

By Jo Hamilton

digital marketing skills
(Image credit: Pixabay)

Digital marketing skills ranks among the top trending job skills in the US, per analysis of Google Trends search data by Preply. Other top-trending skills in America are data science and visualization and data management. 

Trending digital marketing skills

There’s been a 35% increase in interest for those who have knowledge of digital marketing, including search engine optimization and Google Ads.

SEO skills

 The increase represents the second biggest rise after data science’s 76% surge. 

Interest

 

6 Common Digital Marketing Mistakes … and How to Get it Right for Your Business

Rodriquez July 25, 2022

Digital marketing is both an art and a science. You need to be creative and equally analytical to come up with new ideas that will help you stand out from the crowd.

If done right, online marketing will give your business countless opportunities to increase brand awareness and generate leads that convert into sales. Unfortunately, many companies do not know what marketing strategies to implement or how to do it, thus hurting their businesses in the long run. 

But worry not, as here are six of the most common digital marketing mistakes and how to get it right for your

 

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