Google Ads Announces Updates to Partners Program | Digital Marketing News Podcast

On this week’s episode of Marketing O’Clock, hosts Greg Finn, Jess Budde & Mark Saltarelli break down the biggest digital marketing news of the week.

If you are unable to listen on Spotify, check out the video version of this week’s episode on the Search Engine Journal YouTube channel.

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On February 23, Google Ads announced that their Google Partners program has gotten some much-needed structural and badge criteria

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BDO buys digital marketing firm DemandGen

BDO USA LLP is acquiring DemandGen International Inc., a digital marketing strategy and technology services agency, bolstering the Top 10 Firm’s tech services.

DemandGen will be joining the BDO Digital LLC advisory business. The deal, announced Tuesday, is expected to close March 16, subject to closing conditions. Financial terms were not disclosed, but DemandGen earned $12.6 million in annual revenue, while BDO USA had $1.8 billion in annual revenue last year and ranked No. 7 on Accounting Today‘s 2020 list of the Top 100 Firms. The combination will add DemandGen’s marketing technology and consulting services to BDO’s existing digital

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Surprising growth strategies to boost your digital marketing campaigns in 2021

We’re still reeling from 2020, a year that came in and bulldozed over perfectly crafted consumer behavior insights, trampled over forecasts and projections, and made us question and re-question whether brands can and should weigh in on social issues. 2021 will (yet again) bring something different

Will the vaccine rollout result in a steady reopening of businesses? Will there be a post-pandemic economic boom? Will another year in sweatpants lead to the rise of an underground trade in sourdough? No one really knows.

That’s why companies are turning to digital marketers and branding experts to create catch-all ‘prepared for

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From Email to TikTok, This Digital Marketing Training Covers It All

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The world of digital marketing is constantly changing, but that’s no excuse to cut back on your business’s investment in digital channels, especially considering how much business is

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Why brands are rethinking digital marketing following Covid-19

It’s fair to say that last year saw one of, if not the biggest, shift in online shopping the Australian market has ever seen. Thousands of new customers entered the fray, as did brands that hadn’t properly entered the world of e-commerce until a global pandemic forced their hand. 

And as more customers and retailers join the online shopping boom, the e-commerce space in Australia gets more crowded and brands need to do more in order to stand out and connect.

“I think everyone is aware that they’re having to transform the way they do business to make sure that

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3 tips to boost your digital marketing in 2021

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While 2020 wasn’t great from most perspectives, it was a banner year for digital marketing. As consumers hunkered down at home, they spent more time and money online.

Do not expect digital marketing to lose its value in 2021. Shopping habits are sticky. Even as consumers venture out more as the pandemic recedes, they’ll continue to log on.

Your marketing investments need to reflect market realities. Make sure your digital marketing game is where it needs to be to compete in 2021:

1. Outsource what’s outside your specialty

Most

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