Digital marketing is accelerating – so what’s next?

In 2019, Hallam, Google’s Premier Partners Growing Businesses Online 2019 award winners, published one in a series of eBooks: The Future of Digital Marketing: 2019 and beyond. Covid-19 has ground the world to a halt, but has accelerated digital marketing, taking it down paths that have not been ventured before.

The team at Hallam recognises that and we’re at a stage where there is even more to add to this eBook. The Future of Digital Marketing 2.0, contains interviews with several industry experts and aims to break down exactly what the future of the industry looks like, and

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Free Webinar | August 20: 3 Digital Marketing ‘Musts’ to Transform Your Business into an Online Sales and Referral Machine

Learn the marketing strategies to not just survive, but thrive even in this environment.

Free Book Preview Ultimate Guide to Social Media Marketing

This book takes readers through a 360-degree perspective of social media marketing in businesses.


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While many businesses have had to shut down physical offices and retail stores as a result of the health crisis, and are only now starting a phased re-opening process, there’s one thing that can help companies survive and even thrive: digital marketing. Even research firm Gartner has advised that 

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Digital marketing doesn’t have to remain a mystery. These master courses pull back the curtain

TLDR: The 2020 Learn Digital Marketing and Advertisement Certification Bundle guides first-timers through the world of online sales and how to be a success.

While retail business was hurt at unprecedented levels in the wake of COVID-19, their loss turned into a big gain for digital retailers. In fact, eCommerce sales are expected to be up by 18 percent by the end of this year. And next year, global online sales could approach nearly $5 trillion. 

That’s a roundabout way of saying that if you’re a retailer who isn’t focusing a decent portion of your time and effort into executing

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Accelerated Digital Marketing Trends That Will Have A Lasting Impact

Michael Kalman is the Founder and Chief Executive Officer of MediaCrossing Inc., a leading, award-winning digital advertising agency. 

Consumers have adapted to the increasing changes in the environmental, political and economic landscape as a result of the Covid-19 pandemic. As Google outlines in its Covid-19 ads playbook, we are seeing changes threefold:

Shock change: A sudden change in behavior that’s unlikely to be sustainable over time (e.g., a rise and fall in consumer search around phrases like “school districts closing” when quarantine orders were on the horizon).

Step change: A sudden change in behavior with the potential

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This 28-Hour Bundle Can Teach You Today’s Top Digital Marketing Tools

Grow your brand online with help from expert instructors.

Free Book Preview Ultimate Guide to Social Media Marketing

This book takes readers through a 360-degree perspective of social media marketing in businesses.


2 min read

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In 2020, everything is digital. For entrepreneurs, that means you have to have a comprehensive digital marketing and advertising infrastructure if you want to see

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Report: Digital marketing agencies during COVID-19

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The impact of COVID-19 was felt by agencies large and small across the globe. Read to find out what more than 130 digital agencies in the industry think about the impact of the outbreak and how they plan to navigate their business going forward.

COVID-19 versus digital businesses

The uncertainty of the prevailing coronavirus pandemic continues to disrupt the digital ecosystem worldwide. 

As the world economies try to reopen, many industries, especially those in the advertising and marketing sector will face large scale ramifications and challenges going ahead.

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