Digital marketing comprises all the internet as well as non-internet channels of digital nature for marketing. It majorly involves the usage of internet media like websites, SEO, etc.
There are over a billion active users of the internet today, which is why the internet also doubles up as a competitive marketing platform.
Marketers have added this new weapon in their armada; the use of more digital platforms has led to more perks than before. Not just small businesses, even bigger companies are investing in digital marketing. Do you want to know why?
Here are some reasons:
Cost-effective
When compared to
