Too many businesses go into social media marketing on an ad hoc basis. They know they should create some marketing strategies for social media, but don’t really understand what they should do. Some firms just give access to the company’s social accounts to some junior staff members – merely because they are young, so should know all about social media. However, we are well past a social strategy of post and hope. All businesses need to create a social media marketing strategy and operate the business social accounts in a thoughtful, measured way.
Firms can’t ignore social media strategies, however.