Part of Kathy Caprino’s series “Leading Entrepreneurial Success Today”

Entrepreneurs and owners of a businesses of any size know that driving more traffic, sales, and leads is of the utmost importance. But many continue to struggle with the best ways to do that, and to identify the ever-changing best practices to build a recognizable brand, maximize exposure, and gain recognition for the products and services they offer. 

To learn more about the latest trends in digital marketing, I recently caught up with

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What may be the most successful online graduate degree program in the United States – the Online Master of Science in Computer Science (OMSCS) from the Georgia Institute of Technology (Georgia Tech) – has begun its eighth year of operation.

The program started in January 2014 with an inaugural class of 380 students and five courses. It’s enjoyed steady growth every year since, and now has more than 11,000 students enrolled in more than 50 courses. making it the largest computing master’s

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8 min read

Opinions expressed by Entrepreneur contributors are their own.

When it comes to marketing, far too many entrepreneurs settle into a comfortable rut where they’re doing the same thing and getting increasingly diminishing returns. This leads to less exposure and declining revenue. Often, this happens slowly over time, until it hits a crisis point where they finally realize they have to take massive action to get back on track.

Marketing is a constantly and rapidly evolving field, so as entrepreneurs, we need to keep up in order to remain competitive and profitable.

We have to

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Nikola Founder Resigns as Chair Amid Allegations, SEC Probe

(Bloomberg) — Nikola Corp., the electric-vehicle startup that recently partnered with General Motors Co., said its founder stepped down as executive chairman, coming just days after the company was reported to be the focus of investigations by U.S. regulators following a highly critical short-seller report.Trevor Milton, the social-media-savvy public face of the startup he founded in 2014, was replaced by board member Stephen Girsky, whose title will be chairman, Nikola said in a statement late Sunday. Shares of Phoenix-based Nikola plunged 22{cb3fe4c54de06d7c4b8dceae281fb32e521027d1659af7adec2f427d2f5333d9} in U.S. pre-market trading.Nikola has found itself in

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