Swiss computer vision startup Advertima has raised a €15 million Series A (~$17.5 million) to build out a machine learning platform for physical retail stores to ‘upgrade’ the shopping experience via real-time shopper behavior analytics. The round is led by existing shareholder, Fortimo Group, a Swiss real estate company.

Fed by visual sensors, Advertima’s platform provides physical retail spaces with a real-time view of what’s going on in store — comprised of AI-powered behavioral and demographic analysis, as shoppers move through the space — with the aim of helping retailers better understand and respond dynamically to customers in store.

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